ChatGPT for SEO: 25 Prompts That Drive Real Results

ChatGPT has revolutionized SEO workflows, but most professionals barely scratch the surface of its capabilities. This guide provides 25 battle-tested prompts that transform ChatGPT into a powerful SEO assistant, complete with real examples and practical applications.

From keyword research to technical audits, these prompts will save hours while improving your SEO output quality.

Understanding ChatGPT's SEO Capabilities

What ChatGPT Can Do Well

• Generate content ideas and outlines
• Analyze and improve existing content
• Create meta descriptions and titles
• Suggest keyword variations
• Write schema markup
• Generate regex patterns
• Create redirect maps
• Draft outreach emails

Current Limitations

• No real-time search data
• Cannot check actual rankings
• No access to analytics
• Cannot crawl websites
• Limited to training data
• May suggest outdated practices

Keyword Research and Strategy Prompts

Prompt 1: Keyword Variation Generator

Generate 30 keyword variations for "[main keyword]" including:
- Long-tail variations
- Question-based keywords
- Transactional variants
- Local variations
- Related semantic keywords

Format as a table with keyword and intent type.

Example Output:

Keyword	Intent Type
best [main keyword] for beginners	Commercial
how to choose [main keyword]	Informational
[main keyword] near me	Local
buy [main keyword] online	Transactional
what is [main keyword] used for	Informational

Prompt 2: Search Intent Analyzer

Analyze the likely search intent for these keywords:
[keyword 1]
[keyword 2]
[keyword 3]

For each, identify:
1. Primary intent (informational/commercial/transactional/navigational)
2. What the searcher wants to accomplish
3. Content type that would best satisfy the intent
4. Key elements to include in content

Prompt 3: Topic Cluster Builder

Create a topic cluster for "[main topic]" including:
- 1 pillar page topic
- 10 supporting cluster topics
- How they interlink
- Target keyword for each
- Content depth recommendation (words)

Prompt 4: Competitor Gap Analysis

I'm targeting "[keyword]". My competitors rank for these related terms:
[list competitor keywords]

Suggest 15 keywords I should also target that:
- Are closely related
- Have similar intent
- Could be incorporated into my content
- Fill gaps in my coverage

Content Creation and Optimization Prompts

Prompt 5: SEO Content Outline Generator

Create a comprehensive outline for an article targeting "[keyword]" that:
- Satisfies search intent
- Includes semantic keywords naturally
- Has engaging H2 and H3 headings
- Incorporates FAQ section
- Suggests internal linking opportunities
- Recommends word count

Include notes on what to cover in each section.

Prompt 6: Meta Description Writer

Write 5 meta descriptions for a page about "[topic]" targeting "[keyword]":
- Keep under 155 characters
- Include the target keyword naturally
- Add a compelling call-to-action
- Make each unique
- Focus on benefits/value proposition

Prompt 7: Title Tag Optimizer

Generate 10 SEO title tags for "[topic]" that:
- Include "[target keyword]"
- Stay under 60 characters
- Are click-worthy
- Include power words
- Have different angles/approaches

Rank them by SEO effectiveness.

Prompt 8: Content Gap Identifier

Review this content outline:
[paste outline]

Targeting keyword: "[keyword]"

Identify:
1. Missing subtopics competitors likely cover
2. Additional questions to answer
3. Semantic keywords to include
4. Data/statistics to research
5. Expert quotes to seek

Prompt 9: FAQ Schema Generator

Based on this content about "[topic]", generate FAQ schema markup for 5 questions that:
- Users commonly ask
- Include target keywords naturally
- Provide value in answers
- Are properly formatted JSON-LD

Make answers 2-3 sentences each.

Technical SEO Prompts

Prompt 10: Redirect Mapping Creator

Create a redirect map for these old URLs to new URLs:
Old: [list old URLs]
New site structure: [describe new structure]

Provide:
1. Old URL -> New URL mapping
2. Redirect type (301/302)
3. Priority order for implementation
4. Potential issues to watch for

Prompt 11: Robots.txt Generator

Create a robots.txt file for a [type of website] that:
- Allows all legitimate crawlers
- Blocks spam bots
- Protects sensitive directories: [list directories]
- Includes sitemap location
- Has proper syntax

Explain each rule's purpose.

Prompt 12: Regex Pattern Creator

Write regex patterns for:
1. Finding all URLs with parameters
2. Matching product URLs: /products/[category]/[product-name]
3. Identifying image files without alt text
4. Finding internal links without trailing slashes
5. Matching dates in content (various formats)

Include explanation for each pattern.

Prompt 13: Page Speed Optimization Checklist

Create a prioritized checklist for improving Core Web Vitals for a [type of site] with these issues:
- LCP: [score]
- FID: [score]  
- CLS: [score]

Focus on:
- Quick wins
- High-impact fixes
- Implementation difficulty
- Expected improvement

Prompt 14: Structured Data Generator

Generate [type] schema markup for:
- Business name: [name]
- Type: [business type]
- Services: [list services]
- Location: [address]
- Hours: [hours]

Include all recommended properties and explain optional additions.

Link Building and Outreach Prompts

Prompt 15: Outreach Email Templates

Write 3 different outreach email templates for [link building strategy] that:
- Are under 150 words
- Personalized placeholders
- Value-first approach
- Clear call-to-action
- Different angles

Include subject lines for each.

Prompt 16: Guest Post Pitch Generator

Create a guest post pitch for [website] about [topic] that:
- References their recent content
- Proposes unique angle
- Shows expertise
- Includes 3 title options
- Brief outline
- Author bio

Keep professional but conversational.

Prompt 17: Broken Link Opportunity Finder

I found these broken links on a resource page:
[list broken URLs]

Suggest:
1. What content each likely contained
2. How to create better replacement content
3. Outreach email for each
4. Value proposition for the site owner

Content Analysis and Improvement Prompts

Prompt 18: Readability Optimizer

Rewrite this paragraph for better readability:
[paste paragraph]

Requirements:
- 8th grade reading level
- Shorter sentences
- Active voice
- Keep SEO keywords: [keywords]
- Maintain original meaning

Prompt 19: Content Refresher

This content is from [year]: 
[paste excerpt]

Update it for 2025 by:
- Adding current statistics
- Updating outdated information
- Including new developments
- Maintaining SEO optimization
- Suggesting areas needing research

Prompt 20: E-E-A-T Enhancer

Review this content and suggest how to improve E-E-A-T signals:
[paste content section]

Recommend:
1. Experience signals to add
2. Expertise demonstrations
3. Authority indicators
4. Trust elements
5. Specific examples for each

Local SEO Prompts

Prompt 21: Local Landing Page Creator

Create content for a [service] page targeting "[city]" that includes:
- Local keywords naturally
- City-specific information
- Local proof elements
- Service area details
- Clear CTAs

Make it unique from other city pages.

Prompt 22: Review Response Generator

Write responses to these review scenarios:
1. 5-star review praising [aspect]
2. 3-star review with [complaint]
3. 1-star review about [issue]

Make responses:
- Professional
- Address concerns
- Invite further discussion
- Include keywords naturally
- Stay under 200 words

Reporting and Analysis Prompts

Prompt 23: SEO Report Summary Writer

Turn this data into an executive summary:
- Organic traffic: [change]
- Rankings: [changes]
- Conversions: [change]
- Issues fixed: [list]
- Next priorities: [list]

Make it:
- Non-technical
- Action-oriented
- Highlight wins
- Address concerns
- Future-focused

Prompt 24: Competitor Analysis Summary

Analyze these competitor strategies:
Competitor 1: [strengths/weaknesses]
Competitor 2: [strengths/weaknesses]
Competitor 3: [strengths/weaknesses]

Provide:
1. Key opportunities
2. Gaps to exploit
3. Strategies to adopt
4. Unique differentiation angles
5. Priority actions

Prompt 25: Content Performance Analyzer

These content pieces have this performance:
[Page 1]: [metrics]
[Page 2]: [metrics]
[Page 3]: [metrics]

Analyze:
1. Why top performers succeed
2. Why poor performers fail
3. Improvement recommendations
4. Content patterns to replicate
5. Quick win opportunities

Advanced Prompt Engineering Tips

Creating Effective Prompts

1. Be Specific

   • Bad: "Write about SEO"
   • Good: "Write 5 meta descriptions under 155 characters for a page about technical SEO audits, including the keyword 'SEO audit'"

2. Provide Context

   • Include industry/niche
   • Specify target audience
   • Mention constraints
   • Give examples

3. Request Specific Formats

   • Tables for comparisons
   • Bullets for lists
   • JSON for schema
   • Numbered steps for processes

4. Iterate and Refine

   • Start broad, then narrow
   • Ask follow-up questions
   • Request variations
   • Combine outputs

Chain Prompting for Complex Tasks

Example Chain:

1. "Generate 20 content ideas for [niche]"
2. "Take ideas 3, 7, and 15 and create detailed outlines"
3. "Write the introduction for the outline about [chosen topic]"
4. "Now create FAQ section based on the outline"
5. "Generate schema markup for the FAQs"

Practical Workflows

Workflow 1: Complete Content Creation

1. Use Prompt 1 for keyword research
2. Use Prompt 5 for outline creation
3. Use Prompt 8 to identify gaps
4. Use Prompt 6 for meta description
5. Use Prompt 9 for FAQ schema

Workflow 2: Technical SEO Audit

1. Use Prompt 13 for optimization checklist
2. Use Prompt 12 for regex patterns
3. Use Prompt 10 for redirects
4. Use Prompt 11 for robots.txt
5. Use Prompt 14 for structured data

Workflow 3: Link Building Campaign

1. Use Prompt 4 for opportunity research
2. Use Prompt 15 for email templates
3. Use Prompt 16 for guest posts
4. Use Prompt 17 for broken links
5. Track and iterate

ChatGPT SEO Don'ts

Avoid These Mistakes

1. Don't use output without review
2. Don't trust specific statistics
3. Don't rely on real-time data
4. Don't skip fact-checking
5. Don't use generic outputs as-is
6. Don't forget human editing
7. Don't violate Google guidelines

Always Remember

• ChatGPT is a tool, not a replacement
• Quality over quantity
• Human expertise adds value
• Original research matters
• User experience comes first

Measuring ChatGPT ROI

Time Savings Examples

• Keyword research: 75% faster
• Content outlining: 80% faster
• Meta descriptions: 90% faster
• Schema creation: 85% faster
• Email templates: 70% faster

Quality Improvements

• More comprehensive outlines
• Better keyword coverage
• Consistent formatting
• Fewer missed opportunities
• Faster iteration cycles

Future-Proofing Your ChatGPT SEO Skills

Stay Updated

• Test new features regularly
• Join SEO AI communities
• Share successful prompts
• Document what works
• Adapt to changes

Combine With Other Tools

• Use with keyword tools for data
• Verify with SEO crawlers
• Check with rank trackers
• Validate with analytics
• Test with real users

Conclusion

ChatGPT is a powerful SEO multiplier when used correctly. These 25 prompts provide a foundation for integrating AI into your SEO workflow while maintaining quality and authenticity.

Start with prompts matching your immediate needs. Master them through practice. Then expand to more complex applications. Remember: the best results come from combining AI efficiency with human expertise and creativity.

The future of SEO isn't replacing humans with AI—it's empowering SEO professionals to do more, better, faster.