Business Profile

Your business profile provides the context that makes your analytics meaningful. Set your industry, target markets, typical customer value, and business goals. The analytics system uses this information to calculate relevant benchmarks and provide actionable recommendations.

Go to Analytics > Business Profile to set up or update your details. Key fields include your industry (for benchmark comparisons), primary and secondary markets, average customer lifetime value, and monthly marketing budget. The more accurate your profile, the better your analytics insights.