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Marketing Channels
Set up and manage your marketing channels. Track performance across organic search, paid ads, social media, and referral sources.
Managing Channels
Channels represent your marketing sources: organic search, paid advertising, social media, email marketing, and referrals. Each channel tracks its own metrics so you can compare performance and allocate budget to what works best.
Setting Up Channels
Go to Analytics > Channels to view and configure your marketing channels. Add new channels, set budgets, and configure tracking parameters. The system automatically categorises traffic by channel based on UTM parameters, referrer data, and configured rules.