SERP Tracking Guide

SERP (Search Engine Results Page) tracking checks where your website ranks in Google for the keywords you track. Instead of searching manually, you trigger a check from the Keywords page and Meirra records the data over time. This gives you: - **Accurate position data** - Know exactly where you rank - **Historical trends** - Every check feeds each keyword's position history and trend sparkline - **Competitor insights** - Tracking also records positions for your tracked competitors - **SERP feature detection** - See when a keyword's results carry featured snippets, local packs, and more

When you click 'Track Rankings' on the Keywords page, Meirra: 1. **Queues your keywords** - All tracked keywords for the selected website are added to the tracking queue 2. **Fetches real search results** - We query Google's actual results for each keyword 3. **Finds your position** - We scan the results for your domain 4. **Records the data** - Position, date, and any SERP features are saved 5. **Updates your worktable** - Position, change, best position, and the trend sparkline refresh in the keywords table, and the SERP Credits card shows when tracking last ran While a job is running, the button shows 'Tracking...' and stays disabled until it completes. Tracking typically finishes within a few minutes, depending on how many keywords you have.

SERP tracking uses credits from your monthly quota: - **1 credit = 1 keyword check** - Each keyword tracked uses one credit - **Monthly reset** - Your quota resets on the first of each month - **Plan-based quota** - The Basic plan does not include SERP tracking; Pro and Enterprise do, with Enterprise carrying the larger monthly quota - **Credit display** - The SERP Credits card on the Keywords page shows your remaining and total credits **Tips to maximize your credits:** - Focus on your most important keywords - Track weekly instead of daily for stable keywords - Use Google Search Console data for free position insights on existing rankings

Beyond position, we flag the special SERP features detected for each keyword — they appear as badges in the SERP Features column of the keywords table: - **Featured Snippets** - The answer box at the top of search results - **Local Pack** - Map results for location-based searches - **People Also Ask** - Expandable question boxes - **Image Pack** - Image results shown inline - **Video Results** - YouTube and other video content - **Knowledge Panel** - Information boxes on the right side - **Sitelinks** - Extra links shown under a result These positions often get more clicks than traditional organic results.

**No position found?** If a keyword shows no position, your website may not rank in the top 100 results for that term. This is normal for new keywords or highly competitive terms. **Position different from manual search?** Search results vary based on location, device, and personalization. Meirra uses neutral, non-personalized searches from a consistent location for accurate tracking. **Credits not updating?** Credit usage updates after tracking completes. If you triggered tracking recently, refresh the page after a few minutes. **Button disabled?** The Track Rankings button is disabled when: - You have no credits remaining - A tracking job is already running - Your plan doesn't include SERP tracking (Basic tier)