SEO Audits

An audit is a comprehensive SEO and performance analysis of a website. Enter any domain — your own or one you are researching — and the platform analyses it and reports on on-page SEO (meta tags, headings, content), Core Web Vitals and page speed, mobile performance, and the critical issues and quick wins it finds. Every completed audit becomes a scored report you can open from your audit list. Teams running outreach use audits to identify domains with real, fixable problems; you can also audit your own site to see what needs attention.

Go to Email > Audits and click 'New Audit'. Enter the domain you want to analyse (without https://) and click 'Run Audit'. Each audit costs credits: the page shows your available balance and tells you exactly what the report will draw before you run it, and you can top up from your account's billing page if you run out. Audits are queued and processed in the background — you can keep working, and the finished report appears in your audit list with its score and status. To audit many domains at once, use Bulk Import. You can also re-run any audit from its details page to get fresh results; a re-run costs credits like a new audit.

Every completed audit opens with an overall score from 0 to 100 and a grade. Below that you will find: critical issues — the highest-impact problems found, grouped by type (speed, mobile, security, SEO, content); quick wins — changes with outsized impact, together with a projected score showing how much the score could improve and how that projection is calculated; performance — load time, mobile and desktop scores, and Core Web Vitals (LCP, INP, CLS); technical SEO — SSL, missing meta descriptions, duplicate titles, H1 problems, broken links, missing alt text, noindex pages, redirect chains, missing canonicals, mobile viewport, mixed content, and robots.txt or sitemap issues; and content analysis — thin or duplicate content, readability, internal linking, missing structured data, and weak title tags. If part of the analysis could not be captured for a domain, the report says so instead of showing empty numbers.

When an audit completes, the platform automatically categorizes the domain as viable, non-viable, or review. The default rules are based on the audit's SEO score: a very high score is categorized non-viable — the site is already well optimized and there is little to improve; a very low score is also non-viable — the site is likely broken or abandoned; a score exactly on a threshold boundary goes to review; and a score in the healthy middle range is viable, unless the audit found no significant issues or no quick wins, in which case there is nothing actionable and it is non-viable. For outreach teams this separates the domains worth contacting from the rest. You can override the category manually on the audit details page — pick a category (including 'skip') and give a reason; manually set audits are labelled so you can tell them apart from auto-categorized ones.