Lead Discovery

Lead discovery helps you find potential customers and their contact information without leaving the platform. Search for businesses by industry, location, and category using Google Maps data, then enrich each lead with verified email addresses and company details. Discovered leads flow directly into your contact lists, ready for campaigns and sequences. The entire pipeline — from finding a business to having a verified email address — is handled automatically.

To start a discovery search, go to Email > Leads and click 'New Search'. Enter a business category (e.g., 'solicitors', 'restaurants', 'marketing agencies') and a target location (city, region, or postcode). The platform searches Google Maps for matching businesses and pulls in key details — business name, website, phone number, address, and ratings. Results are deduplicated automatically so you never get the same business twice. For large areas, the search subdivides the region into smaller zones to capture every result, even in dense markets.

Once businesses are discovered, the enrichment engine visits each website to find real contact information. It extracts names, email addresses, and job titles from team pages, about pages, and contact pages. Every email address is then verified through SMTP checks to confirm it exists and can receive mail. Contacts are scored as verified (safe to send), catch-all (accepts any address), or invalid (bounces). Only verified contacts appear as ready-to-send in your lists. Enrichment runs in the background — large batches may take a few hours to complete.

Automate your lead pipeline so discovered and enriched contacts flow straight into your outreach. Set up rules to automatically add new verified leads to a specific contact list, enrol them in a sequence, or tag them for follow-up. Combine discovery with warmup and sequences for a fully automated workflow: discover leads, verify their emails, add them to a list, and start a nurture sequence — all without manual steps. Review automation activity from the leads dashboard to ensure everything runs as expected.